Painting company SEO that begins by deciding where the tape goes
Painting company SEO means arranging your site, listing and pages so that your crew turns up for the jobs you prefer, in the towns your trucks already drive. We build the pages, tune the Maps listing and run the ads, and you choose the edge.
A painter lays tape before a lid is pried open. Marketing for a painting business asks for the same order of work, and the rest of this site follows it.
Starting costs no startup fee and needs no signature; leaving is a matter of stopping when a month ends. Whatever you load into the ad accounts is yours to spend and sits outside our price.
Posted fees, written on stir sticks
- Organic Growth Starter $495/mo
- Silver $1,495/mo
- Gold $2,495/mo
- Platinum $3,495/mo
- One ad platform $895/mo
Each stick is one monthly plan. Money spent on the ads themselves goes to the ad platforms and sits outside every price shown.
Before anything is opened
Mask off the calls your crews would turn down
A painting company does not want every call. It wants the ones that fit the board: interior repaints in the towns on the route, exteriors, cabinets, trim, commercial walls, new construction. Marketing that treats all of those alike sends the phone the wrong sort of ring.
So the first sitting goes to the edge. Which jobs should the crew see more of? Which towns are on the route, and which are not? Which searches with painting words in them belong to somebody else's errand? Your answers decide what we build and what we leave covered.
After that comes the search work for painting contractors, followed by ads aimed at the same list.
Where the roller goes once the tape is up
- The outline
A sheet of jobs and towns
One page listing the work you want and the places you drive. Every later step is cut in along it.
- Foundations
Site and Maps listing
A page for each kind of job, a Google Business Profile that names those jobs, and town wording that agrees with both.
- The field
Strategic Content Assets
Monthly pieces written for your own pages. Each piece reaches you first and is published only after you say so.
- Bought clicks
A trio of ad platforms
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), taken on one at a time.
Two ways we work with house painters
- Search and Maps
Organic Growth
Bedroom repaints, exterior siding and trim, cabinets and commercial walls: every kind of job on your price sheet is given a separate page, and so is each town you drive to. Your Maps listing is matched to all of them, and monthly content feeds the lot.
Price list opens at $495 a month A smaller search plan is priced beneath Silver. Ask us what it would hold for your crew.
- Clicks you buy
Paid Ads
Ads are written for the paint work you want to book and pointed toward the towns you drive to. Supply-shopping and do-it-yourself searches are shut out, and the ad click behind each call or form is credited. One platform is a fine place to begin; add the next whenever it suits you.
Price list opens at $895 a month One managed ad platform opens the range. The clicks themselves are a separate bill that comes from the platform.
Jobs on your price sheet and the pages that answer them
| Kind of job | Who is asking | What goes on the board |
|---|---|---|
| Bedroom and living-area repaints | Homeowners in the towns on your route | A repaint page for every town served, linked from the Maps listing |
| Siding, trim and exterior doors | Property owners looking at the outside of a house | An exterior page, plus an ad group that speaks only about exteriors |
| Cabinet and built-in work | Homeowners planning a cabinet repaint | A cabinet page held apart from the general painting page |
| Office and shop walls | Managers and owners of commercial buildings | A commercial page written for the person signing, not the person working there |
| New construction | General contractors and remodelers' offices | A page for referral partners, with a form that reaches your office |
Three notes owners leave themselves about marketing
Overheard on the ladderA full schedule means the marketing can wait.
What the tape line showsPages and a Maps listing are built in the background while the crews are on site, so something is already standing behind the next opening on the board.
Overheard on the ladderOne page listing every service will do.
What the tape line showsA single page has to talk to a repaint, a cabinet job and a commercial wall at once. Separate pages let each request meet its own wording.
Overheard on the ladderAds and search work are one purchase under two names.
What the tape line showsAds are bought by the click on each platform and stop when the budget does. Pages and the Maps listing stay on your site whether or not an ad budget is running.
From the first strip of tape to the walk-through
The order matters. The jobs and towns list comes first, then the site and the Google Business Profile, then pages and Strategic Content Assets, then ads once there are pages worth sending people to. Each month we sit down with you and walk the edge: which pages drew calls and forms, which searches sent the wrong people, and what to cover next.
It reads like a single plan for a painting company because it is one. A person typing house painters near me
may find the Maps listing, a town page or an ad, and all three should say the same thing about your crew.
That is painting company SEO as we run it: one plan, written down, with every page and ad tied back to a job you chose. Who we are and how the work is divided is on the about page.
Questions from painting company owners
How many search plans do you run?
Must I replace my website before starting?
Which ad platforms can a painting company use?
Who signs off on the wording of each page?
Can I talk with the CEO before deciding?
Tell us which jobs should make the phone ring
Write to us about your crews and the towns you drive to, or pick a half-hour for the CEO to call. Either one gets the outline started.
Which paint jobs should get pages first?
Which interiors, exteriors, cabinets or commercial walls do you want to be asked about? Add the towns your trucks cover and any real estate or contractor offices that pass jobs along, but nothing about individual customers.
Pull the tape and look at the edge
Our CEO can take your call, or you can describe your painting company in a note first. Either way the next move is a conversation about the jobs you want your phone to ring for.
That tape peeling off the wall is only a sketch of the ending, never a forecast.